Spontex

Spontex is a concept sponge brand that we created as a personal project, based on an existing sponge brand, Spontex. For this project, we wanted to create a visual identity that would clearly differentiate the brand from its competitors, giving it a strong personality and a decisive tone of voice, bringing something new to this market. Bright colours, bold contrasts and personality are the elements that characterise this project, defining Spontex as a brand that knows what it wants to communicate and how to communicate it.